Holding Pollsters Accountable

Polls influence public perception, media narratives, and even voter turnout — yet not all pollsters are equally reliable. Pollster Audit analyzes the track records of Canadian opinion polling companies to help citizens, journalists, and researchers make informed decisions.

Our Goals

Providing easy access to public opinion polling data
Visualizing complex data in easy to understand formats
Explaining statistics in a way that anyone can easily understand
Educating the public on the risks of opinion polling
Flagging dishonest pollsters using statistically backed data
Advocating for regulations, and promoting safeguards against abuse